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Headhunter in matters of love

How traditional dating agencies are defying the competition from the Internet

It is therefore fitting that new start-ups are possible, such as Kathrin Grüneis’ dating agency. The exiled Bavarian, who previously worked in relationship management in the medical sector, has been running her own agency in Zurich since last October. She is satisfied with the course of business to date. A clean business plan, a passion for business and serious work are key factors for success. Many of her customers, she says, have already searched the Internet, but obviously without success. Other institutes report similar findings.

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